Zara Larsson ticket pricing has drawn criticism from the pop star herself, after fans attending the Bangkok leg of her Midnight Sun Tour pushed back on the cost of attending the show. In a TikTok posted on Tuesday, Larsson, described by Business Insider as a Swedish pop star, said she had received feedback from fans saying Bangkok tickets were too expensive, and she agreed with them.
‘And even though they’re in line with the market for international shows in Bangkok, it doesn’t make them less expensive,’ she said in the video.
Bangkok prices and the scale of the Midnight Sun Tour
Tickets for the Bangkok show, scheduled for 1 November, are priced between 2,800 and 9,000 Thai Baht ($84 to $270). Larsson said she wished there were a cheaper entry tier to make the concert more accessible, and that concerts should not be the ‘super exclusive thing’ that people need to ‘save for months for.’
The Bangkok date is the final stop on the Midnight Sun Tour, which commenced on 28 October 2025 in Munich, Germany, according to the tour’s Wikipedia page. Beyond Thailand, the run also takes in dates across Europe, Australia, New Zealand, Japan, South Korea and the Philippines. The tour supports Larsson’s fifth studio album, also titled Midnight Sun, released in 2025.
The scale of the tour makes the Zara Larsson ticket pricing question relevant well beyond Bangkok. When a single tour spans over a year and covers multiple continents, pricing decisions made at the outset (decisions the artist says she currently has little involvement in) ripple across every market on the itinerary.
Zara Larsson ticket pricing and the question of artist control
Larsson was direct about where the problem lies: she does not set her own ticket prices. But she signalled she intends to change that for future runs. ‘And for the next shows, like, for my next tour, I don’t think there’s any reason why I shouldn’t be a part of, like, ticket pricing, or, like, I just want to be more involved, essentially,’ she said.
The admission is unusual in its candour. Many artists avoid the subject of Zara Larsson ticket pricing, or any discussion of their own touring economics, in public. Larsson’s TikTok frames the issue squarely as one of access, noting her concern that live music has become a luxury purchase rather than a broadly reachable experience.
Expensive concert tickets have become increasingly normalised in recent years, a trend accelerated by large-scale tours. The price burden is compounded in secondary markets, where resellers mark up the cost of sought-after tickets well above face value, cutting further into affordability for ordinary fans.
Larsson’s comments come on the back of a resurgence in her profile. Her earlier hits, including ‘Lush Life’ from 2015 and ‘Ain’t My Fault’ from 2017, have risen on charts again. New material has also gained traction, among it ‘Midnight Sun’ and ‘Stateside + Zara Larsson’, the latter a collaboration with PinkPantheress.
The Bangkok show on 1 November, the closing date of the Zara Larsson tour, will be the final test of how the current pricing structure lands with audiences, and, by her own account, the last time she plans to be on the outside of that conversation looking in.