VitrA Tiles, a brand under the Eczacıbaşı Tiles Group, has been honoured with a 2025 Red Dot Design Award in the ‘Product Design’ category for its CementEra collection. Known for its stylistic harmony and flexible use, the series exemplifies excellence in architectural surface design. The Red Dot Awards are globally regarded as a hallmark of outstanding design.
Sleek surfaces inspired by raw materials
The CementEra series offers a contemporary reflection of concrete’s minimalistic charm. Blending elegance with utility, it sets a balanced tone in modern interiors. The collection is available in four core shades: light greige, dark greige, light grey, and dark grey.
Decorative tiles within the series add rhythmic design variation. Available in dimensions of 60×60, 60×120, 120×120, and 120×280 cm, CementEra is designed to meet a range of application needs. A highlight of the series is the 120×120 cm mix decor tile, finished with a high-gloss layer through an advanced printing technique.
Global acclaim from respected design jurors
The Red Dot Design Award, established in 1955, is one of the industry’s most respected honours. In 2025, a panel of 43 design professionals from 21 countries evaluated entries submitted from more than 60 nations. CementEra was awarded for its distinguished design quality and innovative concept.